Why the gold price shines in turbulent times: Understanding its enduring value

In uncertain times, people instinctively seek out what feels solid — and few things are as enduring or universally trusted as gold. Whether worn as heirloom jewellery, kept as bullion, or inherited in a family collection, gold has long been a symbol of security and value.
But why is that? And what does gold’s price surge tell us about its role in today’s world?

A timeless store of value

Gold has held cultural and monetary value for thousands of years — across empires, currencies, and continents. Unlike paper money, gold doesn’t corrode, deflate, or rely on any government to maintain its worth. That’s why it’s often referred to as a “safe haven” during times of economic stress.
When markets become volatile — due to inflation, geopolitical tension, or shifts in global trade — demand for gold tends to rise. Investors and institutions view it as a more stable alternative to shares or cash, especially when confidence in other assets begins to waver.

What’s happening to the gold price now?

In the past year, gold prices have reached record highs. This is partly a reaction to global uncertainty, interest rate changes, and concerns about inflation. For those holding gold — especially in the form of jewellery — this surge can significantly affect the current value of their assets.
That diamond ring passed down from your grandmother? It might be worth more than you think today, not just sentimentally, but materially.

“I just want a pair of earrings — Why should I care?”

Even if you’re not investing in gold bars or tracking the stock market, the rise in gold prices affects everyday consumers too.
The cost of new gold jewellery is heavily influenced by the price of raw gold. When gold values spike, so do the prices for gold rings, earrings, bracelets, and chains — even small pieces. You may notice that fine jewellery is more expensive than it was just a year or two ago, and that designs are getting lighter or mixed with alternative metals to keep prices manageable.
Understanding the link between gold prices and jewellery costs helps explain why a simple pair of gold earrings today might carry a much higher price tag than you expect. It’s not just design or branding — it’s the underlying value of the material itself.

Gold jewellery: more than sentimental

While bullion and coins are the most visible forms of gold investment, many people don’t realise just how much wealth may be tied up in their personal jewellery collection. Rings, bangles, and chains can quietly carry substantial value — particularly if they’re high carat, antique, or from sought-after eras or makers.
That’s where professional jewellery valuation becomes essential.

Why a valuation matters — especially now with the price of gold

With gold prices at historic highs, it’s a good time to ensure your insurance valuations are up to date. A valuation from several years ago may significantly undervalue your items today. In the event of loss, damage, or theft, outdated valuations can leave you underinsured.
A professional valuation also helps with:

Want to know today’s gold price? Find out why you should get a jewellery valuation.